“Incredible Buying Frenzy: Explosive Demand for BBTF Takes June 2023 by Storm!”
The BBTF (Bali and Beyond Travel Fair) is set to take June 2023 by storm, as the demand for this incredible event continues to grow. With 189 companies already registered, surpassing the targeted 250 sellers, and participants from 44 countries, it’s clear that BBTF has become the pride of all Indonesian trade shows.
What sets BBTF 2023 apart is the assistance of the Indonesian Ministry of Foreign Affairs, who are actively reaching out to foreign tour operators and international buyers interested in travel to Indonesia. This collaboration signals a new chapter for BBTF, showcasing the growing interest in Indonesian tourism on a global level.
Leading hotel management companies, including Marriott International, the Hyatt Group, Archipelago Hotels, and Swiss-bell Hotels, will be participating as sellers at BBTF. Their involvement further reinforces the significance of BBTF in the tourism industry and demonstrates their confidence in its potential for market access.
BBTF is also attracting the attention of regional governments across Indonesia, with 12 governments participating in the event. This broad representation highlights the commitment of various regions to promoting tourism and showcasing their unique offerings.
The international geographical distribution of buyers attending BBTF is exceptional, with participants coming from Europe, the Middle East, ASEAN, Australia, the USA, and Asia. This diverse range of buyers demonstrates the global appeal of BBTF and its ability to attract visitors from different markets.
The organizers of BBTF have set ambitious goals for the event, targeting Rp. 6.77 trillion in total transactions in 2023, a significant increase compared to the previous year. This growth reflects the confidence in BBTF’s success and its potential to facilitate substantial business transactions.
BBTF stands out as a world-class travel trade fair organized by the Indonesian people, saving the country substantial foreign exchange by bringing buyers to Indonesia instead of requiring Indonesians to travel overseas. This unique approach highlights the pride and dedication of the Indonesian people in promoting their country’s tourism industry.
In response to market demand, BBTF will showcase sustainable tourism products, with a particular emphasis on health tourism. This reflects the current global trend towards wellness and medical tourism. Bali is diversifying its tourism sector by focusing on various product areas such as wellness tourism, medical tourism, cruise tourism, and MICE (meetings, incentives, conferences, and exhibitions). This effort indicates Bali’s commitment to quality and sustainable tourism.
BBTF 2023 will operate under the banner of “Reconnecting Quality and Sustainable Tourism,” encapsulating its mission to promote responsible and high-quality tourism experiences. As the event draws closer, the excitement continues to build, and it’s clear that BBTF will leave a lasting impact on the Indonesian tourism industry.
